- Mark Cuban thinks Elon Musk should open up X's algorithm for user feedback.
- "Unless of course you want to define it by yourself, which is of course your right," Cuban said.
Elon Musk wants X's algorithm to spotlight "more banger content from (currently) small X accounts," but Mark Cuban says Musk can do one better.
"Can you post the expected algorithm source code, before you implement them? So users can give feedback?" Cuban wrote in an X post to Musk on Sunday.
"Or at least details on how you will determine Reputation, Relevancy and Similarity? Again, so users can offer general feedback? Unless of course you want to define it by yourself, which is of course your right," Cuban added.
@elonmusk
— Mark Cuban (@mcuban) August 25, 2024
Can you post the expected algorithm source code, before you implement them ?
So users can give feedback ?
Or at least details on how you will determine Reputation, Relevancy and Similarity ? Again, so users can offer general feedback ?
Unless of course you want to… https://t.co/MVKZdLKsOG
This wouldn't be the first time the "Shark Tank" star has questioned X's algorithm.
Earlier this month, Cuban told Jon Stewart in an interview on "The Daily Show," which aired on August 12, that Musk might have tuned X's algorithm to his own preferences.
"When you write an algorithm — I haven't written a lot, it's been a while — but when you write one, you get to set the parameters of what you want to see happen. And he certainly has done that to the things he likes," Cuban said, though he didn't provide evidence of Musk manipulating the algorithm.
Entrepreneur @mcuban and @jonstewart discuss X's global influence and the power it has given Elon Musk pic.twitter.com/o33mMxNsPo
— The Daily Show (@TheDailyShow) August 13, 2024
Cuban's remarks triggered a response from Musk, who said just days later in an X post that his platform's algorithm is open-source, unlike other platforms.
"And if you interact and argue with 'right wing' accounts, which Cuban does a lot, the algorithm will assume that's what you want to do and give you more of it lmao," Musk said of Cuban, who is known to respond to a wide variety of accounts on X.
But that wasn't it for Musk, who went on to call Cuban a giant turd in human form in a subsequent post.
Cuban, for his part, responded to the insult with a series of heart hands emojis.
When several X users asked why he was zeroing in on Musk's platform instead of other social networks, Cuban responded: "Which other platforms have their CEO post about politics and personally insult their users?"
Representatives for Cuban and Musk didn't immediately respond to a request for comment from Business Insider sent outside regular business hours.