Lordstown Motors has unveiled its $52,500 Endurance truck that's set to be the first electric pickup to market

The Endurance.Lordstown Motors

• Lordstown Motors has unveiled a pre-production version of the Endurance, the automaker's flagship electric pickup truck.
• The $52,500 pickup truck is expected to be produced and completed by the late summer of 2021, which would make it to the first mass-produced fully electric pickup truck on US roads.
• Ohio-based Lordstown Motors has plans to produce 20,000 Endurance builds in 2021, and its first production year has already been pre-sold.

Ohio-based Lordstown Motors has unveiled a pre-production version of its all-electric pickup truck, the $52,500 Endurance.

Endurance's unveiling event — which included speakers like Vice President Mike Pence and US Secretary of Energy Dan Brouillette — was held in the Lordstown Motors factory in Ohio. This 6.2 million-square-foot factory was previously owned by General Motors for the production of various Chevrolet vehicles.

The first Endurance pickups will be produced and completed by late summer of 2021, placing Lordtown Motors' flagship vehicle in the position to be the first electric pickup truck on the road now that Tesla has pushed its production of the Cybertruck back to 2022.

The new automaker currently plans to build 20,000 Endurance pickups in 2021. But according to Lordstown Motors' CEO Steve Burns' speech during the unveiling event, its first year of production had already sold out before the unveiling event.

The automaker is now planning to increase production in order to meet consumer demands.