<p class="ingestion featured-caption">Apple CEO Tim Cook officially took over the company in 2011.Richard Drew/AP</p><ul class="summary-list"><li>Apple reports fiscal first-quarter earnings on Thursday.</li><li>Investors will be watching iPhone sales in China and commentary around the launch of the Vision Pro.</li></ul><p><a target="_blank" href="https://markets.businessinsider.com/news/stocks/apple-q1-earnings-preview-iphone-sales-china-vision-pro-services-2024-1">Apple</a> will report first-quarter earnings on Thursday after the closing bell.</p><p>iPhone sales in China, growth of the company's high-margin Services business, and commentary around <a target="_blank" rel href="https://www.businessinsider.com/apple-vision-pro-headset-reviews-verdict-2024-1?utm_medium=ingest&utm_source=markets"><u>this week's launch of the Vision Pro</u></a> will be top of mind for Wall Street analysts during Apple's earnings conference call.</p><p><a target="_blank" rel="noopener" href="https://markets.businessinsider.com/stocks/aapl-stock"><u>Apple's stock</u></a> was down 3.8% year-to-date through Wednesday's close, lagging the benchmark <a target="_blank" rel="noopener" href="https://markets.businessinsider.com/index/s&p_500"><u>S&P 500</u></a>, which is up 1.8%.</p>