<p class="ingestion featured-caption">Getty</p><ul class="summary-list"><li>Amazon reports third-quarter earnings on Thursday.</li><li>The tech giant suffered from weak demand and rising competition in China earlier this year.</li></ul><p>Apple is on deck to report fiscal <a target="_blank" class href="https://www.businessinsider.com/apple-q3-earnings-stock-price-outlook-iphone-16-artificial-intelligence-2024-7">third-quarter earnings</a> after the closing bell on Thursday.</p><p>Analysts are feeling more positive about the iPhone-maker's results over the past quarter, despite headwinds earlier this year stemming from weak demand and rising competition in China.</p><p>Investors will be on high-alert for updates on the firm's success in China, the services side of its business, and Apple's key projects. That includes <a target="_blank" class href="https://www.businessinsider.com/apple-intelligence-delay-wont-hurt-new-iphone-sales-analysts-2024-7">Apple Intelligence</a>, its coming AI software, and the <a target="_blank" class href="https://www.businessinsider.com/guides/tech/iphone-16">iPhone 16</a>, which is set to be released this fall.</p><p><a target="_blank" class href="https://markets.businessinsider.com/stocks/aapl-stock">Apple's stock</a> was up 15% year-to-date through Wednesday's close, slightly lagging the the <a target="_blank" rel="noopener" href="https://markets.businessinsider.com/index/s&p_500"><u>S&P 500</u></a>'s 16% gain.</p>