The internet is losing it over Apple's $3,500 mixed-reality 'uncool' headset
- Apple's new mixed-reality headset, the Vision Pro, was unveiled on Monday.
- Since its announcement, the internet has been relentlessly trashing the new gadget.
The internet has been having a field day dunking on Apple's new $3,499 mixed-reality headset, the Vision Pro.
The new gadget is slated to launch next year and was unveiled at the company's annual keynote at the Worldwide Developers Conference on Monday.
Vision Pro has been years in the making, reportedly with some setbacks and product-design compromises along the way.
There's some praise for the product — Insider's Nicholas Carlson compared the Vision Pro to Meta's Oculus virtual-reality headset and found that the former came out on top. He said that Apple's offering was "lighter" and looked "less like a giant plastic PC strapped to your face and more like the nicest ski goggles at a resort."
Yet, it may have one fatal flaw — the Vision Pro was just another pair of nerd goggles that would make most people look decidedly uncool, Insider's Alistair Barr wrote on Tuesday.
And ever since the announcement, people have been relentlessly mocking Apple's first major product launch in more than eight years. The main grouches are its goofy look, hefty price, and overall dystopian vibes.
The gripe is valid — at $3,500, it costs the same as almost two months' rent in the US, where the median rent was around $1,900 in March, according to Redfin.
The hashtag "AppleVisionPro" has been trending on Twitter in the US since its release, with more than 137,000 tweets as of June 6, not including tweets indirectly referencing the gadget.
Here's a quick dive into the internet's thoughts
The Vision Pro is shaped like a pair of ski goggles, bestowing upon it endless meme potential.
"Wearing these skiing so I can watch subway surfers clips before barreling into gwyneth paltrow," one tweet that included a screenshot from Apple's official announcement video read. It references Paltrow's 2016 ski crash incident that took the actor to court in March.
"POV: the year is 2035 and HR is about to fire you," another tweet that attached the viral Anne Hathaway Zoom call meme edited with the Vision Pro headset read.
It's also not Steve Jobs-approved, the internet believes.
"It's funny to imagine the violence with which Steve Jobs would have responded to this product. engineers would have been flogged, their weeping wounds salted. the design team would have been walled up in a Cupertino basement," a tweet that received more than 15,000 likes as of June 6 read.
A video of the conference showing the crowd groaning at the price reveal has also gone viral on TikTok and Twitter, with close to 10 million combined views.
"This sounds like the disappointed crowd from Wii sports," a tweet about the viral video said.
As with most VR-related releases, this one wasn't safe from comparisons to "Black Mirror" and "Ready Player One," either.
"We one step closer to that one black mirror episode," a tweet with almost 10,000 likes read, referencing "Striking Vipers," a "Black Mirror" episode about a virtual-reality fighting game.
Apple did not immediately respond to a request for comment sent outside regular business hours.