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It's been a wild time for tech implosions. We asked top PR experts to rank how well — or badly — the fallout has been managed.
It's been a wild time for tech implosions. We asked top PR experts to rank how well — or badly — the fallout has been managed.
Lakshmi VaranasiJan 19, 2023, 18:11 IST
Sam Bankman-Fried giving an interview with DealBook's Andrew Ross Sorkin on November 30, 2022 in a segment called "What Happened?"Michael M. Santiago/Getty Images
There's been some unanticipated drama in the tech industry over the past year.
Old controversies came to a culmination while new catastrophes bubbled to the surface.
Crises like these often dovetail with the desire by the people and companies affected to soften the public-relations blow.
We asked top PR experts to rank recent tech industry catastrophes, from the absolute worst in image management to the best. Here are their verdicts.
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FTX: tied for first place
Sam Bankman-Fried—pictured above leaving federal court in Manhattan— has been criticized by PR experts for giving too many interviews.David Dee Delgado/Getty Images
Theranos: tied for first place
Theranos founder Elizabeth Holmes was sentenced to 11.25 years in prison and 3 years on supervised release in 2022.CNBC/Getty Images
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Twitter: third place
Since Elon Musk took over Twitter in October 2022, more than 500 of the platform's top advertisers have left.Getty Images
Salesforce/Slack: fourth place
Salesforce CEO Marc Benioff conducted a "rambling" all-hands meeting on January 5.Jemal Countess / Stringer
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WeWork: fifth place
Adam Neumann is launching Flow—a venture that aims to transform the rental real estate market— as he tries to reclaim his reputation post WeWork.Adam Neumann
Frank: the wild card
Charlie Javice, the founder of Frank, has been accused by JPMorgan of inflating the number of users on her platform.Charlie Javice