Intel is playing catch-up in the AI race

• Chip maker Intel is in catch-up mode on AI.
• It's working with consulting firms to help customers build ChatGPT-style apps, The Information reported.

Intel wants a ticket on the AI train.

The Silicon Valley chip giant has been slow to move on this year's most hyped technology, having focused on its core expertise in hardware.

But Intel's now started to work with consulting firms to help their clients build apps similar to ChatGPT, The Information reported.

In May, it revealed a new AI chip called "Falcon Shores" that will be packed with the memory and computing power needed for the intensive workloads of AI tools such as ChatGPT.

However, the new chip won't be available until 2025, putting Intel's big AI hardware bet out of reach for some time as rivals such as Nvidia race ahead with AI-ready chips.

Intel appears to be seeking other AI opportunities in the meantime.

According to The Information's report, Intel is helping some clients of Boston Consulting Group that lack the technical capabilities to build their own ChatGPT-style app. The company is also selling "app-building software" to corporate customers.

The productivity and efficiency benefits of generative AI tools like ChatGPT have led several CEOs to talk openly about their intent to deploy AI within their workforce, creating an opportunity for tech companies to offer them customized solutions.

Intel's efforts to make headway in AI come amid pressure on other key parts of its business.

The company's position in the PC market faces a fresh threat as Nvidia seeks to develop chips based on designs from Arm that can outperform Intel's processors for computers, Bloomberg reported.

Intel did not immediately respond to a request for comment from Insider, made outside regular working hours.