Katie Canales/Business Insider
San Franciscans have previously been able to shop the brand's inventory online, but the new Union Square brick-and-mortar provides a physical location to peruse the offerings.
- The RealReal, a San Francisco-based online luxury consignment retailer, just opened its first brick-and-mortar store in the city on Wednesday.
- The company focuses on the resale of items from luxury brands like Louis Vuitton, Supreme, and Gucci.
- The RealReal was the first resale company to go public in July 2019. The company raised $300 million in its IPO.
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A new luxury consignment store is now open in the heart of San Francisco.
San Francisco-based The RealReal has held an office in the city's North Beach district for a while, but this is the online luxury resale retailer's first brick-and-mortar location in the Bay city.
The resale company was the first of its kind to go public - it raised $300 million in its July 2019 IPO.
Its success proves that there's a market for secondhand luxury goods, as Business Insider's Bethany Biron reported. According to a Bain & Company report, the US resale market for luxury goods was an estimated $6 billion in 2018.
And thanks to San Francisco's deep-pocketed clientele, the store will fit in just fine in the city's Union Square retail district.
Here's what it's like inside.