Indian tablet market records good growth in Q2 2024, 1 in 2 tablets sold was from Samsung

• The Indian tablet market has recorded a 128.8% year-on-year growth in shipments in Q2 2024.
• The consumer segment has recorded a 27.5% growth, recording growth for the third consecutive quarter.
• Samsung continues to lead the market, with nearly 50% market share.

The Indian tablet market recorded good growth in Q2 2024, registering a 128.8% year-on-year increase in shipments. The tablet market includes detachable and slates, along with traditional tablets.

According to a report by the International Data Corporation (IDC), 1.84 million tablets were shipped in India in Q2 2024. One of the reasons for the high growth in shipments was the fulfilment of a government education order in Uttar Pradesh.


In Q2 2024, the education segment recorded a growth of 455% year-on-year, helping the overall commercial segment record a growth of 279.1%. The consumer segment on the other hand recorded a growth of 27.5%, boosted by strong sales during summer sales.

“Discounts and cashback make the purchases more lucrative, leading to robust demand for consumer tablets, and this trend is expected to continue in the near future,” said Priyansh Tiwari, research analyst, devices research, IDC India & South Asia.

Indian tablet shipments market share

Company	Q2 2024	Q2 2023
Samsung	48.70%	37.10%
Acer Group	23.60%	3.30%
Apple	9.50%	19.40%
Lenovo	6.90%	16.20%
Xiaomi	4.70%	5.80%

Samsung leads the market

Samsung continues to lead the Indian tablet market with a nearly 50% share. The company recorded a market share of 48.7% in Q2 2024. The company recorded a share of 54.1% in the commercial segment and 38% in the consumer segment.

Acer was able to boost its market share at the back of education projects, which helped boost its share in the commercial segment to 35.5%. The company was able to take its market share in overall tablet shipments to 23.6% in Q2 2024.

Apple recorded a market share of 9.5% in Q2 2024, with its growth in the consumer segment driven by new product launches and price cuts for older products.

Lenovo and Xiaomi take the fourth and fifth positions respectively. While Lenovo recorded a market share of 6.9%, Xiaomi recorded a market share of 4.7%.

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