- Twitter humblebraggers might want to rethink their posting habits.
- Elon Musk is preparing to reduce the reach of tweets that "diminish the experience" of Twitter.
Twitter users who like to humblebrag might want to think twice from now on.
Elon Musk is preparing to punish users who clog up other users' Twitter feeds and "diminish the experience" of the platform by tweeting constantly about their follower count and views.
The billionaire Twitter owner replied to a tweet on Monday from Twitter user @TeslaDiva99, who complained that their "Twitter feed is now a bunch of posts of people begging or going on about impressions or followers," leading to "a huge lack of actual enjoyable content."
In response, Musk tweeted that "posts of that nature, which diminish the experience, should soon get much less reach."
The shift marks the latest move from the Twitter owner to overhaul the user experience of the app as the company battles to revive its advertising revenue and see off a fresh threat to its service from Mark Zuckerberg's new platform, Threads. The app accumulated 100 million users within its first week, thanks to its integration with Instagram, which has over a billion users.
Last week, Twitter started to reward some of its most active verified users by introducing a new program that splits revenue from ads appearing in the replies of influencers and content creators.
As well as needing to be a paying subscriber to Twitter Blue, a monthly subscription service for verification, users need to have at least "5 million impressions" on their posts in each of the last three months to be eligible for a share of ad revenue.
The move to start sharing ad revenue with subscribers triggered a wave of tweets from verified users posting about how much money they were receiving from Twitter.
The competition from Threads heaps fresh pressure on Musk, who tweeted last week that Twitter is "still negative cash flow" because of a roughly 50% drop in advertising revenue and burdensome debt.
Twitter sent an automated response to Insider's request for comment.