Hulu is the latest streaming service to crack down on password sharing

• Hulu has reportedly told subscribers it will be banning password sharing.
• The Disney-owned platform becomes the latest streaming service to crack down on account sharing.

Hulu has become the latest streaming service to crack down on password sharing.

The Disney-owned streaming service updated its subscriber agreement last week to explicitly ban sharing a subscription outside of a single household, and has been emailing subscribers to tell them that the password-sharing crackdown will come into effect on March 14, per The Hollywood Reporter.

"Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household," read the new terms of service, which were updated on January 25.

"'Household' means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein," it said.

Hulu, which is known for shows like "The Handmaid's Tale" and "The Great," is the latest streaming service to crack down on password sharing.

After years of turning a blind eye to the practice, Netflix began going after unauthorized account sharing in the US in May 2023 after it lost subscribers for the first time in over a decade in 2022.

Subscribers attacked the move at the time but it has been a success for the streamer, with Netflix gaining over 30 million paying users in 2023.

Other streaming services have followed Netflix's lead, with Disney CEO Bob Iger telling investors in August that Disney+ would crack down on the "significant" number of users sharing passwords.

The entertainment giant began restricting the practice late last year, and the terms of service for Disney+ have also now been updated with an anti-password sharing clause.

Hulu did not immediately respond to a request for comment from Business Insider, made outside normal working hours.