Gmail introduces Blue checkmarks for verified senders to tackle phishing: How does it work?

• Gmail is offering a Blue checkmark for business users for free.
• Blue checkmarks are mainly for companies and groups.
• Blue checkmarks are another way to tackle phishing.

If you're checking your Gmail inbox, you may come across blue check marks adjacent to the names of certain senders, which are Google's latest measure to counter phishing emails that try to impersonate genuine senders. According to a blog post by Google, the check marks started appearing on Wednesday and will be visible on both personal and work Gmail accounts.

So, what is the significance of the blue check marks in Gmail? Let's break it down.

Right now, it's mainly for companies and groups. If you use Google's Brand Indicators for Message Identification (BIMI) standard, check marks will appear in your emails. To use BIMI, you must have strong authentication, and your logos must be verified before they can be displayed in Gmail, as per Google's requirements.

"Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust," Google wrote in its blog post on Wednesday.
Why it matters?
Email authentication, when done strongly, has several benefits. It helps users and email security systems recognize and prevents spam. Additionally, it allows senders to make use of their brand's reputation. Also, it enhances trust in the sources of emails and provides readers with a more engaging experience. A strong email authentication system contributes to a healthier email ecosystem that benefits everyone.

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