Get an early look inside Apple's newest store that's opening in an iconic theater after a meticulous 2-year renovation effort

Dominick ReuterJun 23, 2021, 02:22 IST

Apple

Apple is opening a new retail store in downtown Los Angeles on Thursday.
The location is an historic theater the iPhone maker converted over a two-year period.
The company shared an early look of the space that will greet customers when doors open.

Apple offered an early look at its newest retail store location at the historic Tower Theater in downtown Los Angeles before it opens to the public on Thursday.

The project was first announced almost two years ago, and the renovation involved manually removing layers of paint and delicately restoring architectural features that are nearly a century old.

"At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city," Apple's senior vice president of Retail + People, Deirdre O'Brien said in a statement. "Apple Tower Theatre honors the rich history and legacy of this entertainment capital."

First opened in 1927, the Tower Theater was the first to offer such modern features as motion pictures with sound, and "manufactured weather," also known as air conditioning.

Apple

First opened in 1927, the Tower Theater was the first to offer such modern features as motion pictures with sound, and "manufactured weather," also known as air conditioning.

The main floor of the Tower Theater Apple Store

Apple

The theater closed in 1988 and was largely unused apart from serving as a set for films like Coyote Ugly and The Gangster Squad.

Apple

The proscenium at the Tower Theater Apple Store

Apple

The design team used techniques like laser modeling and forensic paint analysis to document and restore every inch of the building.

Apple

A stained glass window and a chandelier at the Tower Theater Apple Store

Apple

A presentation screen in the event area is reminiscent of the theater's original function.

Apple

A view of the genius bar area at the Tower Theater Apple Store

Apple

Apple declined to share the total cost of the project, but several other theater renovations easily topped $30 million.

Apple

Retail workers on the sales floor at the Tower Theater Apple Store

Apple

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Get an early look inside Apple's newest store that's opening in an iconic theater after a meticulous 2-year renovation effort

First opened in 1927, the Tower Theater was the first to offer such modern features as motion pictures with sound, and "manufactured weather," also known as air conditioning.

The main floor of the Tower Theater Apple Store

The theater closed in 1988 and was largely unused apart from serving as a set for films like Coyote Ugly and The Gangster Squad.

The proscenium at the Tower Theater Apple Store

The design team used techniques like laser modeling and forensic paint analysis to document and restore every inch of the building.

A stained glass window and a chandelier at the Tower Theater Apple Store

A presentation screen in the event area is reminiscent of the theater's original function.

A view of the genius bar area at the Tower Theater Apple Store

Apple declined to share the total cost of the project, but several other theater renovations easily topped $30 million.

Retail workers on the sales floor at the Tower Theater Apple Store