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Facebook might be changing its name - and people have plenty of suggestions for what it should be

Oct 20, 2021, 23:32 IST
Business Insider
Facebook CEO Mark Zuckerberg. AP Photo/Mark Lennihan
  • Facebook is reportedly changing its name and may announce it next week.
  • Twitter has been filled with jokes and guesses on what the new brand might be.
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Facebook is rebranding and will adopt a new name, The Verge reported Tuesday.

The name, which could be announced as soon as next week, will steer the brand toward CEO Mark Zuckerberg's goal of becoming a "metaverse company," instead of just a social-media platform, the report said, citing a person with direct knowledge of the matter. The Facebook app will likely exist under the new brand's name, kind of like Google existing under the Alphabet umbrella, the report added.

Inevitably, Twitter users have begun speculating about what it could be and poking fun at the news, which comes as Facebook remains embroiled in regulatory scrutiny and broad public backlash.

Many users joked that Zuckerberg would rebrand the company as "The Facebook," which was once the platform's name before it famously dropped the "the."

Facebook has been rocked in recent months by a series of Wall Street Journal reports based on leaked documents about several of the company's business practices, including its research into Instagram's effects on teens' self-confidence. The whistleblower behind the leaks later testified in front of Congress, saying Facebook prioritized profits over safety and needed intervention.

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The metaverse concept has been portrayed in movies like "The Matrix." It's a virtual space where people can interact using digital avatars. Zuckerberg has called it "an embodied internet."

Facebook said it was hiring 10,000 people across Europe to work specifically on Facebook's metaverse mission.

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