Facebook launches crowdfunding platform to help people raise funds to fight coronavirus pandemic

• Facebook launched ‘Facebook Fundraisers’, a platform through which people can raise funds for charity.
• Facebook announced the initiative in India to help people accelerate people’s efforts to help others during the pandemic.
• The social media giant is also organising Social-For-Good Live-a-thon. For the same, celebrities, influencers will come together to encourage people to donate to selected charities.

Facebook launched ‘Facebook Fundraisers’, a platform through which people can raise funds for charity. While the initiative was present globally, Facebook just launched in India to help people accelerate donations.

“Our efforts till date have been focussed towards providing access to accurate information, reducing misinformation, and supporting communities. At a time when the country is in the middle of an unprecedented effort to fight the outbreak of the virus, we are deeply aware of the economic impact of the disruption in normal life. Communities around the country need help. Today, with the launch of Facebook Fundraisers, we are making a particular push towards ensuring everyone can contribute to relief efforts,” said Ajit Mohan, VP and MD of Facebook India.

Since 2015, people around the globe have raised over $3 billion dollars on Facebook to support charitable causes. For the India launch, Facebook has partnered with GiveIndia for the verification of these charities.

But it’s not just that. Facebook is also organising Social-For-Good Live-a-thon. For the same, celebrities, influencers will come together to encourage people to donate to selected charities. It will be a week-long event and will also feature artists who will go live through Facebook.

In India, several organizations have contributed to fight the coronavirus pandemic. Indian Prime Minister Narendra Modi launched the PM-CARES fund which saw contributions from top businessmen, organizations, celebrities and many more. Startups like Zomato, Ola also set up their own fundraising programmes to raise money for the needy.

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