Shona Ghosh/Business Insider
- Facebook quietly launched a meme creation app called Whale, which lets people layer doodles, emojis, and other visual effects over their own photos or stock images.
- It's essentially a simple image-editing tool, designed to create shareable visuals for social.
- Whale is only available in Canada's App Store for now and was created by Facebook's experimental apps team.
- We tried Whale to find out how it works.
- Visit Business Insider's homepage for more stories.
Facebook has quietly launched an image-editing app called Whale, intended to generate memes that can be easily edited and shared across different social and messaging apps.
It's only available for the iPhone in Canada, but it seems to be a clear attempt to keep ahold of the teen and Gen Z market, which Facebook is in danger of losing to hit video app TikTok.
We first saw the news of Whale via The Information.
Whale is only available on iPhone and in Canada, but we managed to download the app and give it a whirl.
Here's how it works: