Facebook is considering a "blackout" on politicaladvertising in the run-up to the US election in November, according to Bloomberg.- It would be a first for Facebook, which has faced intense criticism over its policies on political advertising and hate speech in recent months.
Facebook is reportedly contemplating a "blackout" on political ads in the run-up to the US presidential election.
According to a report from Bloomberg on Friday, the Silicon Valley social-networking giant might place a ban on all political advertising in the days before the hotly contested election, though the company has not made a final decision.
It's not clear how long the time frame would be beyond "days," and a company spokesperson did not immediately respond to Business Insider's request for comment.
Facebook has faced intense criticism over its stance on political advertising as the election approaches, with critics — and even some employees — calling for the company to reverse its decision not to fact-check political advertising, saying it can spread misinformation. The company is also grappling with an unprecedented advertiser boycott over its policing of hate speech on the platform.
A political-ad blackout in the US would be a first for Facebook, but many countries already place varying restrictions on political campaigning or political reporting in the run-up to elections, including the UK, Spain, and Israel.
Facebook has explored — though not committed to — such an idea before. In December, The Washington Post reported that the company had been thinking about such a blackout for a 72-hour time frame, as well as other changes to political advertising, including "limiting the number of ads a single candidate can run at a time ... and raising the minimum number of people that a campaign could target with an ad."
Meanwhile, Twitter took a very different approach to its larger rival, banning political advertising altogether in October.
Facebook CEO Mark Zuckerberg has pushed back against a blanket ban on political ads, saying in a speech: "Given the sensitivity around political ads, I've considered whether we should stop allowing them altogether. From a business perspective, the controversy certainly isn't worth the small part of our business they make up. But political ads are an important part of voice — especially for local candidates, up-and-coming challengers, and advocacy groups that may not get much media attention otherwise. Banning political ads favors incumbents and whoever the media covers."
Got a tip? Contact Business Insider reporter Rob Price via encrypted messaging app Signal (+1 650-636-6268), encrypted email (robaeprice@protonmail.com), standard email (rprice@businessinsider.com), Telegram/Wickr/WeChat (robaeprice), or Twitter DM (@robaeprice). We can keep sources anonymous. Use a nonwork device to reach out. PR pitches by standard email only, please.