Facebook is getting slammed by civil rights leaders and losing business as employee strife rages about its stance on Trump's posts

• Facebook's decision to leave up a post by President Trump threatening "when the looting starts, the shooting starts" in reference to the George Floyd protests is continuing to damage the company's reputation.
• Civil rights leaders said CEO Mark Zuckerberg "refuses to acknowledge how Facebook is facilitating Trump's call for violence against protesters" after video conference call with him.
• Meanwhile the CEO of a therapy app in talks to sign a partnership with Facebook said he was severing the deal on the basis he couldn't support a company that "incites violence, racism, and lies."

Facebook's stance on President Trump's violent rhetoric is under attack from outside and in.

The company is under continued fire over its decision to leave up a post by President Trump about the George Floyd protests in Minneapolis. In the post, Trump threatened to bring in the US Army and controversially states: "when the looting starts, the shooting starts."

While Twitter added a warning label to the tweet, Facebook's inertia resulted in employees publicly voicing their outrage and staging a virtual walkout.

On Monday night Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg shared a call with civil rights leaders and failed to impress.

"We are disappointed and stunned by Mark's incomprehensible explanations for allowing the Trump posts to remain up," the groups said in a joint statement.

They also made reference to earlier posts by Trump which falsely claimed mail-in votes would be "substantially fraudulent."

"He did not demonstrate understanding of historic or modern-day voter suppression and he refuses to acknowledge how Facebook is facilitating Trump's call for violence against protesters. Mark is setting a precedent for other voices who would say similar harmful things on Facebook," said leaders from the NAACP, the Leadership Conference on Civil and Human Rights, and Color of Change.

On the same day, Facebook's stance started to damage its business relationships.

Therapy platform Talkspace announced it was pulling out of a potential partnership with Facebook.

"We will not support a platform that incites violence, racism, and lies," tweeted Talkspace CEO Oren Frank. Frank told CNBC the deal, which would have seen Talkspace generating content for Facebook, could have been worth "hundreds of thousands of dollars" for his company.