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Even Twitter employees are signing up to Mark Zuckerberg's Threads, report says

Jul 12, 2023, 17:59 IST
Business Insider
Mark Zuckerberg's Threads had 100 million users five days after it was launched.Associated Press
  • Even Twitter employees apparently can't resist signing up for Meta's hot new app Threads.
  • According to an analysis by The Daily Beast, at least 31 Twitter staffers signed up to Threads.
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Even Twitter employees apparently can't resist signing up for Meta's hot new app Threads.

According to an analysis by The Daily Beast, at least 31 Twitter staffers had signed up for Threads.

The publication selected a random sample of 133 Twitter employees identified by their LinkedIn pages and matched them to corresponding Threads accounts. Insider was not able to independently verify the workers.

Per The Daily Beast, at least one staffer took to the app to praise Meta's Twitter clone: "I'm going to get fired for this, but I work at Twitter right now and have never really used it. Threads is just better."

However, other staffers appeared to be simply checking out the competition, per the publication, with one simply posting "Test 1."

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Twitter did not immediately respond to Insider's request for comment made outside normal working hours.

Former Twitter employees have also been flocking to the new app.

Esther Crawford, a former Twitter executive who rose to fame after being pictured sleeping on the office floor, has also signed up for Meta's Threads. Crawford reposted one of Meta CEO Mark Zuckerberg's jibes at Elon Musk, adding: "This is so funny — IYKYK."

Crawford also made reference to her old workplace and new Twitter CEO Linda Yaccarino, posting: "Someone may want to check in on the CEO of the other app to see how she's coping. It's stressful dealing with a public meltdown you can't control, or stop."

Meta's Threads has been an early hit with users and is seen as a potential threat to Twitter. The app benefits from its connection with Instagram and rocketed to 100 million users five days after it was launched.

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