Elon Musk's X has added 'formerly Twitter' to its App Store description as users continue to struggle with its rebrand

• X changes its app store tagline after users complain about confusing new name and logo.
• The social media platform has seen downloads fall since Elon Musk got rid of the iconic bird logo.

Elon Musk's decision to rebrand Twitter as X continues to go awry, with the social media app being forced to clarify that it was "formerly Twitter" on Apple's app store.

The app has changed its description on the app store from "Blaze your glory" to "Formerly Twitter," after the chaotic rebrand of the social media platform saw downloads of newly-christened X fall dramatically.

X has seen a marked decline in downloads through Apple's app store since changing its name and logo, with analysis by media strategist Eric Seufert finding that it fell from the 35th most downloaded app on the app store to the 54th immediately after the rebrand.

In a post, Seufert said that the site's new name and logo were likely the reason for the slump, with consumers being confused by the disappearance of the classic bird logo.

Elon Musk announced that the company would be rebranding as "X" and getting rid of its iconic logo in July, tweeting that the site would "bid adieu to the Twitter brand and, gradually, all the birds."

A recent tell-all biography of the Tesla CEO by Walter Isaacson reported that Musk grew to hate the Twitter logo upon taking over the company, telling a subordinate that "all these damn birds have to go."

The change has caused widespread confusion among Twitter users, with some saying the new logo made the app look like a porn site. Marketing experts slammed the rebrand as "completely irrational" and warned that it could wipe billions off the value of the social media platform.

The move was also criticized by former Twitter employees, with one comparing it ritual suicide by describing it as "corporate seppuku."

X did not immediately respond to a request for comment from Insider.