- On Monday, Elon Musk rolled out a major rebrand of Twitter as "X."
- The "X" logo has popped up all over the site and on the side of the company's main offices.
To reflect Twitter's new Elon Musk-fueled rebrand as "X," the company is changing inside and out — even down to the names of its office conference rooms.
Musk first announced the rebrand over the weekend, and on Monday, the new "X" logo was rolled out in place of the iconic blue bird.
The conference rooms in the company's San Francisco headquarters have been renamed to words with a capital "X" in them, like "eXposure," "eXult" and — apparently — "s3Xy," The New York Times reported, citing photos its reporters saw.
Musk has also said that he wants to change the lingo surrounding Twitter, including calling a tweet an "x" from now on.
He also projected a massive "X" logo onto the side of Twitter headquarters in honor of the unveiling.
Among Musk's grander plans for the company is his desire to make Twitter an "everything app," which would combine social media with shopping and banking.