+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Elon Musk's Twitter renamed its conference rooms 'eXposure' and 's3Xy' to go with his 'X' rebrand: New York Times

Jul 25, 2023, 03:34 IST
Business Insider
A worker removed the "Twitter" sign from the company's headquarters after owner Elon Musk renamed it "X."Justin Sullivan/Getty Images
  • On Monday, Elon Musk rolled out a major rebrand of Twitter as "X."
  • The "X" logo has popped up all over the site and on the side of the company's main offices.
Advertisement

To reflect Twitter's new Elon Musk-fueled rebrand as "X," the company is changing inside and out — even down to the names of its office conference rooms.

Musk first announced the rebrand over the weekend, and on Monday, the new "X" logo was rolled out in place of the iconic blue bird.

The conference rooms in the company's San Francisco headquarters have been renamed to words with a capital "X" in them, like "eXposure," "eXult" and — apparently — "s3Xy," The New York Times reported, citing photos its reporters saw.

Musk has also said that he wants to change the lingo surrounding Twitter, including calling a tweet an "x" from now on.

He also projected a massive "X" logo onto the side of Twitter headquarters in honor of the unveiling.

Advertisement

Among Musk's grander plans for the company is his desire to make Twitter an "everything app," which would combine social media with shopping and banking.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article