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Elon Musk says dark mode will be Twitter's default setting because it's 'better in every way'

Jul 28, 2023, 21:16 IST
Business Insider
Elon Musk's Twitter rebrand has garnered mixed reviews.Emin Sansar/Anadolu Agency via Getty Images
  • Elon Musk told users he's making dark mode Twitter's default setting.
  • He first said he planned to scrap light mode because the dark version was "better in every way."
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Elon Musk isn't finished with his Twitter makeover quite yet.

After announcing that Twitter was rebranding to X and swiftly changing the company logo, the billionaire said he planned to make "dark mode" the platform's default setting.

The Tesla boss initially announced plans to scrap light mode altogether, saying that the dark version was "better in every way," but then backtracked by saying dark mode would simply become the new default.

He tweeted on Thursday evening: "A lot of people have asked to keep light mode, so we will, but the default will be dark and dim will be deleted."

The comments of the original tweets were flooded with people pleading the case for Twitter's light mode.

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"Dark mode is much harder to read outside in daylight," one user said. "Change the default, not the option."

Musk has been embarking on an ambitious Twitter rebrand in the last week.

The dramatic and sudden rebrand has confused some commentators and experts. The loss of the Twitter brand wiped out anywhere between $4 billion and $20 billion in value, Bloomberg reported, citing analysts and brand agencies.

One marketing expert told Fortune the rebranding was "completely irrational from a business and brand point of view."

Musk has long spoken about his vision to incorporate Twitter into an "everything app" called X, originally saying the platform would act as "an accelerant" to the app's development.

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