Patrick Fallon / Reuters
Tesla CEO Elon Musk.
- Tesla plans to unveil its pickup truck, which CEO Elon Musk has called the "Cybertruck," on Thursday in Los Angeles.
- Musk has said he is more excited about the pickup truck than any other vehicle in Tesla's future lineup.
- Musk has also made bold predictions about its capabilities, like saying it will be able to tow 300,000 pounds.
- Sign up for Business Insider's transportation newsletter, Shifting Gears, to get more stories like this in your inbox.
- Visit Business Insider's homepage for more stories.
Tesla is scheduled to unveil its pickup truck, which CEO Elon Musk has called the "Cybertruck," on Thursday in Los Angeles.
Musk has said he is more excited about the pickup truck than any other vehicle in Tesla's future lineup. Beyond Musk's personal enthusiasm, the pickup truck could boost Tesla's profit margins, as pickup trucks tend to be more profitable for automakers than sedans. The majority of Tesla's current sales come from its Model 3 sedan.
While Tesla has a history of beating its electric-vehicle competitors in areas like range, acceleration, and technology, Musk has made predictions about the capabilities of Tesla's pickup truck that are bold even by his standards.
Here's what he's said so far.
Are you a current or former Tesla employee? Do you have an opinion about what it's like to work there? Contact this reporter at mmatousek@businessinsider.com. You can ask for more secure methods of communication, like Signal or ProtonMail, by email or Twitter direct message.
