Elon Musk celebrates a year of owning X by adding a new feature absolutely no one wants

• X just rolled out its audio and video call service.
• It's currently only available to certain customers.

Elon Musk just launched X's latest feature: the ability to make audio and video calls on the platform.

This idea has been in the works for some time, and Musk clarified this week that these are currently "early versions" of the site's new communication tools.

It's unclear whether this service is only available for users who pay for verification through X's Premium subscription, which costs $8 a month on the web and $11 a month on the app.

X did not immediately respond to a request for comment from Insider, made outside normal working hours.

The new features have failed to impress some X users, however.

"Who asked for this?" read one post on X. "Elon is wasting money on pointless things — we already have WhatsApp, discord, and default messaging apps?"

"That sounds great for those who want it, of which I am not one," said another user in response to Musk's post.

Musk has spoken often about his plans to transform the platform – formerly known as Twitter – into an "everything app" similar to China's WeChat, which offers messaging and video chatting, food delivery, banking, and shopping among other things.

Since he took over the company in 2022, he has added a series of new features, including the ability to post longer videos and an overhauled paid verification system.

He also said that X will soon begin offering financial services and the ability to pay for things – promising that users would be able to manage their "entire financial world" on the app.

For all its new features, X has still struggled to reverse a drop in users following months of chaos on the social media platform.

The X app has lost 13% of its daily active users since Musk bought the company last year, according to data from Apptopia reported by the Big Technology newsletter.