Don't be surprised if Apple's $3,500 Vision Pro sells out quickly due to limited launch supply

• Apple's Vision Pro could sell out soon after release, according to supply-chain analyst Ming-Chi Kuo.
• He estimated Apple is producing 60,000 to 80,000 headsets for the February 2 launch.

Apple's Vision Pro headset isn't even out yet, but at least one analyst is already predicting it'll be sold out soon after its release.

"Apple will produce 60,000 to 80,000 units of Vision Pro for the February 2 release," Ming-Chi Kuo — an analyst at TF International Securities and Apple supply chain expert — said in a post on X on Thursday.

Since Apple's initial shipment of headsets isn't expected to be large, Kuo believes they will likely sell out soon after release. Apple also reportedly slashed its 2024 production forecasts for the Vision Pro from 1 million to under 400,000 due to supply chain issues and technical difficulties.

But anticipation is still running high for the company's $3,499 "spatial computing" headset — which is markedly pricier than its competitors but promises a more high-end experience. Meta's Quest Pro, for example, is just under $1,000, and the Quest 3 is only $499.

Apple CEO Tim Cook described his experience with the Vision Pro in an interview last year as an "aha moment," and believes it could bring about bigger societal shifts than the iPhone.

The Vision Pro is also Apple's first new product category since it announced the Apple Watch back in 2014. The device relies on virtual and augmented reality to merge a wearer's virtual experience with their real-life surroundings. It can respond to the wearer's vocal commands as well as their hand and eye movements.

The Vision Pro headset will be available online and at US Apple Stores starting February 2, but customers can start pre-ordering the headset on January 19th. And those who aren't ready to shell out that much money on a headset can sign up for demos at their local Apple store starting February 2.

Apple did not immediately respond to a request for comment from Business Insider.