Despite GameStop's stock boom, the company is still struggling - take a look inside Ryan Cohen's ambitious plan to 'transform' the retailer into the Amazon of gaming

Chewy cofounder and former CEO Ryan Cohen is now the head of RC Ventures, an investment firm that's taken a 12% stake in GameStop.Courtesy of Chewy.com

• Chewy cofounder and former CEO Ryan Cohen is the largest individual GameStop shareholder.
• He's also a board member, and is intent on turning the company into the Amazon of gaming.
• Cohen is already making major moves at the company, and he has big plans for the future.

What does Ryan Cohen want with GameStop?

That's the big, unanswered question at the heart of his 12.9% ownership stake in the company - an investment he made well before GameStop became a meme stock.

Cohen, who cofounded Chewy and acted as CEO before it sold to PetSmart for $3.35 billion in 2017, does not have a background in the video game industry. His claim to fame is outfoxing Amazon at its own game - e-commerce - in a specific category: pets. That's an especially meaningful claim to fame when it comes to Wall Street, which saw Cohen's involvement in the company as a reason to buy the ailing retailer's stock before Reddit found it.

Read more: Ryan Cohen made millions when Chewy got acquired. Now the millennial entrepreneur has a plan to turn around GameStop.

But Cohen is no casual investor in GameStop - he's a member of the board, and an activist investor who has successfully lobbied the company to follow his advice several times thus far. He is clearly in this for the long term.

Though the lingering question of "Why GameStop?" remains unanswered, we know a lot about Cohen's plans for the future of the company.