Decoding billionaire style at this year's Sun Valley conference: It's all about half zip sweaters, muted tones, and On shoes.

Sindhu Sundar,Lakshmi VaranasiJul 15, 2023, 16:28 IST

OpenAI CEO Sam Altman (left) has on a neutral crew neck T-shirt, while Salesforce CEO Marc Benioff sports a cowboy look at the conference in Sun Valley, Idaho.Kevin Dietsch/Getty.

Investment firm Allen & Co. annually hosts what's often called the "summer camp for billionaires."
Elite guests sported neutral looks seemingly inspired by the quiet luxury of "Succession."

Sun Valley, Idaho, is an unlikely spot for a catwalk. But that's exactly what the paths around town became as billionaire and CEO guests strolled and biked between conference sessions at this year's Allen & Co. event.

The fashion choices of the business elite seemed to evoke the luxury style seen on the hit HBO TV show "Succession," with a focus on muted tones and casual wear.

Many attendees stayed committed to the color and texture choices long favored by tech and finance titans: Plenty of shades of blue shirts and outer layers were on display, as were vest-centered looks.

Here's what the Who's Who of the business world wore at the Sun Valley conference this week. After all, it's not called "summer camp for billionaires" for nothing:

The conference looks appeared to be ripped straight out of "Succession."

Kevin Dietsch/Staff/Getty Images

And OpenAI CEO Sam Altman also obviously got the neutrals memo.

Kevin Dietsch/Getty.

Others sported casual quarter-zip sweaters, long a staple of the rich, preppy set on their days off.

New England Patriots owner Robert Kraft (left) and NFL Commissioner Roger Goodell looking casual.Kevin Dietsch/Staff/Getty.

Steven Swartz, the CEO of media company Hearst, also opted for a blue look.

Kevin Dietsch/Staff/Getty Images.

The blue theme was working hard at this conference.

Kevin Dietsch/Staff/Getty Images.

Some let their accessories do the talking, including Salesforce CEO Marc Benioff, who was committed to a cowboy hat ...

Kevin Dietsch/Staff/Getty Images.

... throughout the event. Benioff looked to fit right in among the mountains.

Kevin Dietsch/Staff/Getty Images.

Some executives mixed it up with variations on the business color palette.

Kevin Dietsch/Getty Images.

Many guests eschewed looks displaying brand names, but one label that was popular was On.

Kevin Dietsch/Staff/Getty Images

A number of guests were pictured in On shoes.

Kevin Dietsch/Staff/Getty Images

Some classics apparently never get old — including the puffy vest.

Ted Leonsis, CEO of Monumental Sports & Entertainment, dons the classic vest over shirt look, a reliable casual fit for the business set.Kevin Dietsch/Getty

It's still a popular look among lots of the crowd.

Kevin Dietsch/Getty.

YouTube head Neal Mohan took things down to Silicon Valley brass tacks.

Kevin Dietsch/Getty.

But of course, let's not forget the company hosting the conference. And the Oracle of Omaha himself.

Kevin Dietsch/Staff/Getty.

Some guests got a little creative.

Kevin Dietsch/Getty.

Others paid homage to their professions.

Major League Baseball Commissioner Rob Manfred wore a printed shirt with little baseball-themed symbols on it.Kevin Dietsch/Getty.

And one titan brought more casual textures into the mix.

Kevin Dietsch/Getty.

Of course, the fashion invitees stood out among the crowd of financiers and business people.

Kevin Dietsch/Getty Images.

And the statement necklace and this ensemble possibly stole the show.

Kevin Dietsch/Getty.

But DVF's husband, the media mogul Barry Diller, kept a more casual cut, underlining the spirit of the event.

Kevin Dietsch/Getty Images

See the CEOs arriving along with their luggage for the 'summer camp for billionaires' in scenic Idaho — from Tim Cook to ChatGPT boss Sam Altman

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Decoding billionaire style at this year's Sun Valley conference: It's all about half zip sweaters, muted tones, and On shoes.

The conference looks appeared to be ripped straight out of "Succession."

And OpenAI CEO Sam Altman also obviously got the neutrals memo.

Others sported casual quarter-zip sweaters, long a staple of the rich, preppy set on their days off.

Steven Swartz, the CEO of media company Hearst, also opted for a blue look.

The blue theme was working hard at this conference.

Some let their accessories do the talking, including Salesforce CEO Marc Benioff, who was committed to a cowboy hat ...

... throughout the event. Benioff looked to fit right in among the mountains.

Some executives mixed it up with variations on the business color palette.

Many guests eschewed looks displaying brand names, but one label that was popular was On.

A number of guests were pictured in On shoes.

Some classics apparently never get old — including the puffy vest.

It's still a popular look among lots of the crowd.

YouTube head Neal Mohan took things down to Silicon Valley brass tacks.

But of course, let's not forget the company hosting the conference. And the Oracle of Omaha himself.

Some guests got a little creative.

Others paid homage to their professions.

And one titan brought more casual textures into the mix.

Of course, the fashion invitees stood out among the crowd of financiers and business people.

And the statement necklace and this ensemble possibly stole the show.

But DVF's husband, the media mogul Barry Diller, kept a more casual cut, underlining the spirit of the event.