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Buying an Apple Watch has never been more confusing. Here's where they're available.

Dec 29, 2023, 05:58 IST
Business Insider
Apple is bringing back its two newest smart watches after securing a pause on the ITC's import ban.Michael M. Santiago/Getty Images
  • Apple was granted a temporary halt on the US import ban of its newest Apple Watches.
  • The tech giant began pulling the models from its physical and virtual shelves last week.
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It's been a confusing couple of weeks for hopeful Apple Watch buyers in the US.

The latest smartwatches were pulled from Apple's online and retail stores in America. Now, thanks to a US appeals court granting Apple's emergency request to temporary pause an import ban, the company can resume sales of the Apple Watch Series 9 and the Apple Watch Ultra 2.

Meanwhile, third-party retailers like Target, Amazon, and Best Buy had been allowed to continue selling their existing inventory of the impacted watch models.

To help you figure out where you can buy one of the latest Apple Watch models, we've put together this helpful cheat sheet.

Where to buy an Apple Watch

The Apple Watch display at an Apple store in Virginia was largely empty on Thursday, with store employees telling a Business Insider reporter that the latest models would be available by Saturday, December 30th. Haley Tenore/Business Insider
  • Apple stores: Your local Apple Store has likely resumed sales until a US appeals court rules later this month on whether to extend Apple's request amid its broader appeal of the International Trade Commission's patent-infringement ruling. Apple said "select" stores have begun selling the watches again, but all Apple stores in the US will be selling them again by Saturday, December 30, at the latest.

  • Apple.com: Online sales resumed Thursday, December 28, and will continue until the US appeals court's next ruling, expected in later January.

  • Third-party retailers like Target, Best-Buy, AT&T, and Amazon: Apple can now send additional stock of the watches to third-party retailers, which will be allowed to sell through any remaining inventory — even if the import ban goes back into effect at a later date.

Apple, for its part, said it was "thrilled" to resume sales in a statement to Business Insider.

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By securing the temporary pause, it managed to halt a ruling — at least for now — that one analyst estimated could've cost Apple between $300 million and $400 million in lost sales.

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