+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

BTS, the internationally beloved Korean pop group sponsored by Samsung, tweeted a post from an iPhone, and the internet is losing it

Jun 14, 2020, 03:21 IST
Business Insider
KPOP group BTS.Dia Dipasupil/Getty Images
Advertisement

Internet veterans may recall one of the most memorable spon-con gaffes — or at least it was, prior to Saturday. Alicia Keys, a creative director for phone maker Blackberry, was tweeting from an iPhone back in 2013. She left her role with Blackberry shortly after.

But Keys' mistake was overshadowed on Saturday when the internationally beloved Korean pop group BTS made a similar error. The group tweeted an anniversary message to fans from an iPhone before quickly deleting the post and resharing it from an Android device, according to screenshots posted by BTS fans.

The group has a prominent partnership with South Korean electronics giant Samsung, which runs Android software on its mobile devices.

The group's highly active internet fanbase caught the mistake almost immediately and posts pointing out the misstep were shared thousands of times.

The group has a highly visible partnership with Samsung and prominently features its latest Galaxy Z Flip phone in music videos and other promoted posts on members' personal pages and those for the group.

Advertisement

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article