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'Avengers' director Joe Russo says everyone should be scared of AI

May 10, 2023, 18:49 IST
Business Insider
Anthony Russo and Joe Russo at the world premiere of "Avengers: Endgame."Albert L. Ortega/Getty Images
  • "Avengers" director Joe Russo says everyone should be scared of artificial intelligence.
  • The director told Variety AI must work as a "tool servicing us rather than us servicing the tool."
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"Avengers" director Joe Russo has weighed in on the development of artificial intelligence.

"I think everyone should be scared of AI," Russo told Variety at the Los Angeles premiere of "Citadel." "It's not going anywhere."

Other notable figures have also expressed fears about AI, including the CEO of OpenAI, Sam Altman, who said in March: "I think it'd be crazy not to be a little bit afraid, and I empathize with people who are a lot afraid."

Russo told Variety AI must work as a "tool servicing us rather than us servicing the tool."

"When the creatives are engaged and the creatives are spearheading the use of technology — look at James Cameron's entire career — that technology ends up in service of artists rather than vice versa," he told the outlet. "If corporations drive the adoption of that technology, it might be a different story."

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Russo previously said during a panel discussion that an entirely AI-made film could be around two years away, per IndieWire.

"That means that anyone in this room could tell a story, or make a game at scale, with the help of a photoreal engine or an engine and AI tools," he said.

The filmmaker also disclosed he was on the board of a few AI companies.

Representatives for Russo did not immediately respond to Insider's request for comment.

Concern around AI safety has been escalating in recent months. AI experts, industry leaders, and creatives have been raising the alarm about the potential impact of the technology on the labor market.

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One of the issues central to the Writers Guild of America strike is the threat that AI could one day replace some writers. A writer for a CBS drama told Insider from the picket line that her top concern was the introduction of AI to the creative process.

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