Crystal Cox/Business Insider
- Apple is holding an event later this month where it's expected to unveil a new Apple Watch.
- Apple leads the market for wearables, but some rivals like Fitbit offer certain advantages over the Apple Watch.
- I'd like to see better sleep tracking, longer battery life, and more affordable price options in Apple's future watch lineup.
If history is any indication, Apple is on the verge of launching a new Apple Watch, just as it has done every September for the last several years.
Apple recently announced that it will hold a virtual event on September 15, although in typical Apple fashion it did not say what the event will entail.
The invitation featured the tagline "Time Flies," leading to much speculation that a new Apple Watch may indeed be announced. Well-sourced Apple reporter Mark Gurman of Bloomberg also said he's been told that the company won't be announcing a new iPhone until October, meaning it's possible that the Apple Watch may be the focus of this month's event.
Rumors and reports have indicated that Apple's next-generation watch will come with the ability to measure blood-oxygen levels ans faster performance.
Apple is already the leader in wearable devices, accounting for 32.2% of the market as of the second quarter of 2020, according to the International Data Corporation. But that doesn't mean there isn't any room for improvement.
Here's a look at what we'd like to see from Apple's next smartwatch.