Apple conducts internal survey amidst reports of developing smart glasses similar to Meta

Last year, Meta made waves with the launch of its Ray-Ban smart glasses, combining sleek design with cutting-edge technology. The glasses allow users to interact with Meta’s AI, record their surroundings through a built-in camera, and more, bringing the future of wearable tech to life. A couple of days back, reports of Apple working on a similar smart glasses product made headlines. Now, fresh reports say that the Cupertino-based tech giant is conducting an internal survey to get a sense of existing smart glasses in the market.

According to Bloomberg’s Mark Gurman, Apple is currently conducting internal research to develop these smart glasses. The study, led by the company’s Product Systems Quality team, seeks employee feedback to understand the potential of smart glasses and their key features.

This internal survey, a part of Apple’s product development strategy, asks participants to evaluate existing smart glasses available on the market. The feedback collected from these focus groups will be crucial for Apple as it looks to understand the demand and fine-tune features that could be incorporated into its product. While it’s still early in the process, these developments suggest that Apple is planning to enter the smart glasses market in the next few years, with a product that may directly compete with Meta’s Ray-Ban glasses.


Reports also suggest that these smart glasses could serve as a stepping stone toward more complex augmented reality (AR) devices. Although Apple is reportedly facing challenges in developing fully functional AR glasses due to both technical and financial hurdles, the smart glasses could represent an interim solution, offering a blend of useful features without venturing too far into the AR space just yet.

If these smart glasses are developed, they could serve as an upgrade to Apple’s existing wearable ecosystem. The glasses would expand Apple’s range, offering a more immersive and interactive experience for users without diving straight into the complexities of AR. Given Apple’s reputation for creating seamless and integrated experiences, these smart glasses could become an essential part of its growing wearable portfolio.

As Apple moves forward with its smart glasses project, the company seems determined to create a product that will stand out in a crowded market. With Meta already established with its Ray-Ban smart glasses, Apple will need to leverage its ecosystem and innovations to differentiate itself and capture the interest of consumers. It remains to be seen when these smart glasses will hit the market, but their development suggests that Apple is gearing up for another exciting launch in the wearables space.

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