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Apple CEO Tim Cook says he doesn't expect to be running the company a decade from now

Apr 5, 2021, 22:31 IST
Business Insider
Apple CEO Tim Cook in January 2021.Apple
  • Apple CEO Tim Cook has been running the company for just shy of 10 years.
  • In another 10 years, though, Cook expects to have stepped down from his role.
  • In a new interview, Cook said he didn't know what's next after Apple.
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Tim Cook became the CEO of Apple just shy of 10 years ago, following the death of cofounder Steve Jobs.

And in another 10 years, Cook doesn't expect to still be at the company, he said in a new interview with The New York Times.

"Ten more years? Probably not," Cook said. "I can tell you that I feel great right now. And the date's not in sight. But 10 more years is a long time, and probably not 10 more years."

Cook has been with Apple for over 20 years. He joined in the late '90s and helped it to rethink operations. When Jobs died in 2011, Cook took over executive duties and became the new face of the company.

Since then, Cook has unveiled new iPhones, Apple Watches, and other products.

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Former Apple chief design officer Jony Ive (L) and Apple CEO Tim Cook inspect the iPhone XR during an Apple event at the Steve Jobs Theatre on September 12, 2018 in Cupertino, California.Justin Sullivan/Getty Images

He oversaw Apple's incredible rise in value: Its market cap is just over $2 trillion. He's also taken on the role of government liaison and appeared multiple times with President Donald Trump.

As for what he'll do after Apple, Cook appeared to be just as in the dark as everyone else.

"I don't have a clue," he said in the Times interview, "because I love this company so much that it's hard to imagine my life without it."

Got a tip? Contact Insider senior correspondent Ben Gilbert via email (bgilbert@insider.com), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a nonwork device to reach out. PR pitches by email only, please.

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