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Apple and Epic Games are mired in a bitter legal battle, and 'Fortnite' is in the middle of it. Here's how Apple found itself in Epic's crosshairs.
Apple and Epic Games are mired in a bitter legal battle, and 'Fortnite' is in the middle of it. Here's how Apple found itself in Epic's crosshairs.
Ben GilbertAug 26, 2020, 21:21 IST
Apple CEO Tim Cook speaks during an announcement of new products at the Apple Worldwide Developers Conference in San Jose, California on June 4, 2018.AP Photo/Marcio Jose Sanchez
On August 13, the wildly popular game "Fortnite" got an update on Apple and Android smartphones that allowed players to bypass the companies' digital payment systems and pay Epic Games directly.
In response, Apple and Google pulled "Fortnite" from their digital storefronts and cited the update as a terms-of-service violation — which caused Epic to sue both companies.
The game is outright unable to be downloaded through the Apple App Store, nor can it be updated, leaving iPhone and iPad players behind when the new "Fortnite" season premieres on August 27.
Epic filed for a temporary restraining order against Apple that would put it back on the App Store and enable it to be updated, but a judge ruled partially in favor of Apple on Monday evening.
But the case is far from over: Epic and Apple's legal battle is just beginning. Here's everything that led to the major legal battle between two tech titans.
"Fortnite" maker Epic Games and Apple are at the earliest stages of a heated legal battle, and there's already been one major casualty: "Fortnite" was kicked off the App Store on August 13, and it's not coming back anytime soon.
Worse, the game can't be updated. Anyone playing "Fortnite" on iPhone or iPad won't be able to play the game's next season, which starts on August 27, nor will they be able to play with friends on other platforms.
So, how'd things get here, where one of the world's biggest games is suddenly banished from Apple's main devices? From private emails between CEOs with major demands to a carefully manufactured anti-Apple public relations campaign, here's a closer look at the twisted path Epic and Apple walked to this legal showdown.
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What started all of this? An update to "Fortnite."
The payment system Epic added to the iOS and Android versions of "Fortnite."
Epic Games
In short order, both Apple and Google delisted the game from their respective app stores. Apple went a step further, and moved to revoke Epic's developer access to Apple software.
Apple CEO Tim Cook on Monday, Oct. 28, 2019, in New York City.
Evan Agostini/Invision/AP
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Epic was prepared for Apple and Google's reactions, and swiftly filed lawsuits against each company. Epic also launched a major public relations campaign against Apple — all on the same day, August 13.
A still image from Epic's "1984" parody ad, which introduced the "#FreeFortnite" hashtag / PR campaign.
Epic Games
Behind the scenes, Epic's CEO privately asked Apple's CEO to implement Epic's own payment system in "Fortnite" — and to outright publish its own separate app store — on iPhone and iPad. Apple declined through its lawyer.
The Epic Games Store.
Epic Games
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Those private discussions culminated in a now infamous 2 a.m. email from Epic Games CEO Tim Sweeney to Apple CEO Tim Cook and other Apple execs, declaring war.
Epic Games CEO Tim Sweeney.
Qilai Shen/Bloomberg via Getty Images
Lawyers for Apple and Epic met in court for the first time this week, which resulted in a partial win for each company: "Fortnite" will remain off of Apple's App Store, but Apple can't revoke developer access to Epic in regard to Unreal Engine.