Dutch artist Pieke Roelofs used an AI tool to generate dozens of images of Barbie in unusual scenarios.
The poet and spoken word artist used the app Dream by Wombo to create reactionary images of Barbie that are packed with internet culture references that she could post in response to what comes up on her X feed.
Roelofs started prompting the images as a way to have fun and weigh in on topics online. But in the process, she's subverted Barbie's gaze by reimagining what it means to be a Barbie.
"For the last two weeks I've been tweeting Barbies and making remarks online on things that pop up on my feed," Roelofs told Insider.
"I was constantly spammed on my feed with Barbie because of the release of the movie and at that point, I decided to prompt an AI tool to create Barbie memes and reaction images."
Roelofs said that since Elon Musk bought X, formerly known as Twitter, she's noticed more extreme opinions showing up on her timeline. She said she now sees posts from far left and far right viewpoints constantly battling each other online.
"I was watching this happening and thought I'm going to say something that's satirical and a bit ridiculous in response," she said. "Some of them are really random posts and they're not that deep."
Take a look at some of Roelofs' AI-generated Barbie memes and reaction images.