Amazon to take on Xiaomi's smart TVs with Fire TVs made by Onida

• The Onida Fire TV Edition has been launched in 32-inch and 43-inch variants.
• The Smart TVs from Onida come with Fire TV experience built in.
• The 32-inch and 43-inch Smart TVs are priced at ₹12,999 and ₹21,999 respectively.

E-commerce giant Amazon has partnered with domestic TV brand Onida to launch the Fire TV Edition smart TVs in India. The company has announced the televisions in two sizes for the Indian market – a 32-inch variant and a 43-inch variant.

Onida Fire TV Edition pricing and availability

The Onida Fire TV Edition 32-inch has been priced at ₹12,999 and the 43-inch variant has been priced at ₹21,999. The TVs will go on sale from Amazon India starting from December 20.

The budget smart TV market is currently dominated by brands Xiaomi, TCL and VU, which have opted to launch Android TVs. While VU offers TVs starting from ₹11,499, Xiaomi and TCL offer their 32-inch TVs from ₹12,499.

While Amazon already offers access to its Fire TV platform with the Fire TV Stick, the Fire TV Edition comes with the Fire TV experience built-in and there is no need to purchase the Fire TV Stick separately.

Onida Fire TV Edition features

The Onida Fire TV Edition smart TVs have been launched in two variants – a 32-inch variant and a bigger 43-inch variant. The 32-inch TV features a HD display and the 43-inch TV features a Full HD display.

The Onida Fire TV Edition smart TVs feature several OTT apps like Amazon Prime Video, Netflix, Sony Liv, Hotstar, YouTube, Zee 5 and more. As this is not an Android TV, you will not find the Google Play Store on this TV. However, we expect the TV to ship with an App store to download third-party apps.

In terms of connectivity, both the TVs will feature three HDMI ports, one USB port and one ethernet port. You will also get a voice remote with Alexa support for the TVs. You can use the Alexa Voice Remote to search for movies or shows, control smart home devices, launch apps and more.

In addition to voice commands, the remote also offers quick access buttons to launch Prime Video, Netflix, Sony Liv and Zee 5.

Commenting on the launch, Parag Gupta, Head of Amazon Devices India said, “We are very excited to bring the complete Fire TV experience on Onida TVs in India. With Fire TV Edition’s excellent picture quality and immersive sound experience, customers can enjoy all their favourite content in one place, whether its streaming content from popular apps like Prime Video, Hotstar, Sony Liv, Zee5 and more, or switching to DTH/cable connection for live TV.”