Amazon Fire TV Cube streaming box launched in India at ₹12,999

• Amazon Fire TV Cube, the company’s flagship streaming device has been launched in India.
• The Fire TV Cube offers Ultra-HD HDR streaming and features Dolby Audio support.
• It competes with the Apple TV 4K that was launched on April 20.

Amazon has finally launched its Fire TV Cube, its flagship streaming box in India. The device is an amalgamation of two of the company’s devices – the Fire TV stick and the Echo smart speaker. The device was first launched in the US in 2019.

As mentioned above, it’s a combination of the Fire TV Stick streaming device and the Echo smart speaker range, allowing it to offer Ultra-HD HDR streaming and access to the Alexa voice assistant.

Amazon Fire TV Cube price and availability

The Amazon Fire TV Cube has been priced at ₹12,999 and is available starting from today from Amazon India, Croma and Reliance Digital outlets across the country.

As an introductory offer, the AmazonBasics HDMI cable which is required to use the Cube will be provided for free.

The Amazon Fire TV Cube will compete with the newly launched Apple TV 4K that is priced starting at ₹18,900.

Amazon Fire TV Cube features

The Amazon Fire TV Cube is the flagship offering in the Fire TV range and offers Ultra-HD streaming with support for Dolby Vision, HLG, HDR10+ and HDR10. It also comes with Dolby Atmos support.

The Fire TV Cube is powered by the Amlogic S922X hexa-core processor and runs on Fire TV OS. It supports popular streaming services such as Prime Video, Netflix Disney+ Hotstar, YouTube, SonyLiv and more.

Thanks to an always-on microphone, it also comes with hands-free Alexa Voice assistance, allowing you to make use of voice commands to control the Fire TV Cube.

It features far-field recognition with eight microphones and comes with advanced beamforming technology that combines the signals from the microphones to suppress noise, reverberation and the content being played, allowing Alexa to easily understand your commands.

In addition to the HDMI cable that is available initially, the Fire TV Cube comes with the Alexa voice remote, an ethernet adapter and an IR extender cable.

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