AI helped Airtel detect 51 million spam calls in 10 days, all details

In times when cases of scam and spam calls are on the rise, Bharti Airtel’s new AI-powered spam detection system has identified 51 million potential spam calls and 1.6 million malicious SMS messages in Rajasthan—all in just the first 10 days since its launch. This technology, rolled out at no additional cost to Airtel customers, promises to offer real-time protection against scammers and fraudulent links.

Marut Dilawari, CEO of Bharti Airtel in Rajasthan, shared the news on Tuesday, revealing the breakthrough solution that’s already making a significant impact. “For this, Airtel has built a centralized database of blacklisted URLs, and every SMS is scanned in real-time by a state-of-the-art AI algorithm to caution users from accidentally clicking on suspicious links,” he explained as per PTI.

How the tool works

Airtel’s AI-powered system works quietly in the background, scanning every incoming SMS for potentially dangerous links. When a suspicious link is detected, users are immediately alerted, helping them avoid accidentally falling victim to phishing scams or malicious websites. This isn’t just about blocking irritating spam—it also protects users against cybercriminals targeting unsuspecting customers.

What sets Airtel’s solution apart is its extensive database of blacklisted URLs, which is constantly updated to ensure real-time protection. The AI system analyses every message before it reaches the customer.

Airtel is the first telecom provider to roll out such an AI-driven spam protection system for its users, a move that places it ahead in the battle against increasingly sophisticated cyber threats. The best part? It’s completely automatic and free for all Airtel users, with no need for customers to install additional apps or sign up for extra services.

Dilawari talked about how important this solution is in today’s digital age. “The threat of scams, fraud, and malicious communications has become a growing concern for customers. In view of this, Airtel has introduced an AI-powered solution which equips all Airtel customers in Rajasthan with a powerful shield against the schemes of cybercriminals and scammers,” he told PTI.

Spam calls are on the rise

With phishing attempts and spam calls on the rise, especially in regions with high mobile penetration like Rajasthan, customers have been increasingly vulnerable to fraudsters. Whether it’s a fraudulent link promising a fake lottery win or a robocall posing as a government agency, the tactics are becoming more devious—and difficult to detect.

Airtel’s move to integrate AI into its security systems is not only a step forward for telecom providers but also a much-needed layer of protection for millions of customers. As digital fraud continues to evolve, proactive measures like these will become essential in keeping users safe.

(With PTI inputs)