After collapsing in 2001, this small Chicago video game studio adapted to radical changes in the industry for a stunning revival. Here's how it did it.

• In 1995, Jellyvision Games released "You Don't Know Jack," a comedic trivia game designed for personal computers. The game led to a hit franchise, with fans celebrating its humor and accessibility for casual gamers.
• But the sudden shift to digital distribution and online gaming left Jellyvision on the verge of collapse in 2001, and the game development studio went dormant for more than five years.
• In 2008, a small team returned to revive "You Don't Know Jack," hoping to capitalize on the growing popularity of games built for smartphones and social media.
• Led by CEO Mike Bilder, the revived Jellyvision was rebranded as Jackbox Games in 2013 and successfully launched a hit new series of party games - "The Jackbox Party Pack."
• "The Jackbox Party Pack" has thrived by adapting to constant changes in technology and embracing a comedic style that makes the games fun for everyday gamers and casual players alike.
• Here's how the team changed its approach and turned a dormant company into one of gaming's most successful.
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In 1995, the video game industry was a much different place. Windows 95 was just starting to make PC gaming accessible for casual consumers and video game consoles were hardly capable of 3D visuals, let alone online play.

Enter "You Don't Know Jack" - a trivia game that boasted impressive art and design, a comedic, conversational style that drew players in, and common sense solutions that let up to three players enjoy the game with a single keyboard. With its irreverent humor and non-stop pop-culture references, Jellyvision's "You Don't Know Jack" became one of the most popular games of its time.

But while Jellyvision worked to make its hit product into a franchise, rapid advancements in technology quickly made "You Don't Know Jack" into another relic of 90s nostalgia. By 2001, Jellyvision had shuttered its video game business, moved its staff to other software projects, and left the "You Don't Know Jack" franchise untouched to gather dust.

Eventually a new development team at Jellyvision would revive the series, invigorated by the growing demand for smartphone and social media games. After rebranding as Jackbox Games in 2013, the studio has found new success creating packs of party games that can be played on smartphones, smart TVs, computers, video game consoles, and just about any other device that can connect to the internet.

Like "You Don't Know Jack," the "Jackbox Party Pack" games all carry a comedic spirit and are easy for groups to enjoy together. With about 30 employees, Jackbox Games has found a healthy niche providing funny, accessible games for non-gamers and dedicated players alike.

"It's had many different lives and so some of these have worked out well and some of them have been perilous roads," Jackbox Games CEO Mike Bilder told Business Insider. ""It's been interesting to participate in these different pivots,. Like anything there's a bit of luck involved - and there's definitely a lot of hard work, gumption, and ambition."

Here's how Chicago-based Jackbox Games was able to adapt to the video game industry's constant changes and carve out a unique niche: