A major Tesla investor says Elon Musk 'isn't suited' to be Twitter CEO

• Ross Gerber, a Tesla and Twitter investor, says that Elon Musk "isn't suited" to be the CEO of the latter.
• He wants Musk to focus on the product, and let a "media-savvy" person be the front-facing CEO.

A major investor in Elon Musk's companies Tesla and Twitter thinks that Musk should step away from being the face of the latter company.

Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, told Bloomberg TV on Wednesday that Musk wasn't suited to be the social-media company's "front-facing CEO," and that it was hurting Tesla.

"I'm very happy with the direction that Elon is taking Twitter as far as transparency, improving the technology, but I also am very aware of what it's like running a media company and the incredible challenges of Twitter," Gerber said.

He added, "I think they're ultimately going to do a good job. What I really think is that Elon isn't suited to be the front-facing CEO of Twitter, and that's that."

Gerber said that he wants Musk to focus on the Twitter product, and let a "media-savvy person deal with advertisers and the media."

He said that the "politicization" of Musk's ownership of Twitter has hurt the brand of Tesla, where Musk is also CEO, and would benefit by Musk not being CEO of Twitter.

Musk did not immediately respond to a request for comment from Insider.

Tesla's stock price is down 65% for the year. Gerber said in a Twitter Spaces discussion on Tuesday that Tesla is "doing great," but the "only problem is the optics of having the CEO on Twitter every day discussing the problems of Hunter Biden."

Musk posted a Twitter poll Sunday asking whether he should resign as Twitter CEO and promised to abide by the results. Over 57% of the 17.5 million respondents said "yes."

On Tuesday, Musk said he would resign when he found "someone foolish enough to take the job."