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7 business leaders reveal how their companies are embracing AI in 2024

  • The emergence of ChatGPT in late 2022 kicked off a flurry of excitement around generative AI.
  • Executives told BI that the power of gen AI would likely change a lot about how businesses operate.

It might not be rizz or authentic — championship words for 2023, according to the people in charge of dictionaries — but AI was one of the buzziest terms of the year.

The sudden emergence of OpenAI's ChatGPT in late 2022 kicked off a flurry of commentary about artificial intelligence. Some said it would save humanity, while others predicted doom. Others feared it would kick legions of white-collar workers out of their jobs. It was all some CEOs seemed to want to talk about.

It all felt like "gen AI" wasn't as much about generative bots but about a generation. We would be the ones who would tell the humans who follow us about what it was like when the world flipped the switch on AI.

It's worth remembering AI has been around for decades, and we've been using it without realizing it. While it's quickly becoming more advanced, there of course, are major limitations.

Some are practical. Think hallucinate — another lexical prizewinner in 2023. Others are even more worrying: AI is often described as a black box and we, the people on the receiving end, have little insight into its decision-making.

Many business executives told Business Insider that the power of generative AI was likely to change much about how business operates. But what remains unclear is all the ways that might happen.

To get some insights, BI rounded up their comments on their excitement about AI and their goals for the technology — along with their concerns.

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