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4 times that major tech companies, from Apple to Google and Amazon, tried and failed to break into video games
4 times that major tech companies, from Apple to Google and Amazon, tried and failed to break into video games
Ben GilbertJul 3, 2020, 18:10 IST
Apple CEO Tim Cook.Marcio Jose Sanchez/AP
Despite decades of trying, most major tech companies have thus far failed to compete in the video game market.
From Amazon's Fire TV debacle to Google's ongoing Stadia struggles, tech's biggest players have been unable to crack the code on video games.
We've rounded up the most notable missteps into gaming from the biggest tech giants.
Remember Apple's Game Center? How about the video game controller Amazon designed, produced, and sold?
You're forgiven, of course, if you've forgotten both: They're long-abandoned gaming projects from two companies that, frankly, have a lot of other stuff going on.
And they're just two of several major, multimillion-dollar flops from tech companies trying – and failing – to break into the video game business.
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Apple's Game Center.
Bizarrely, Apple's Game Center video game service prominently featured traditional card game imagery.
screenshot
Amazon's Fire TV gaming initiative, and Amazon's short-lived video game controller.
Amazon
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Amazon's recent game, "Crucible."
Amazon
Google Stadia.
It's nearly impossible to play multiplayer parts of games like "Destiny 2" on Google Stadia because so few players populate the game at any given time.
Bungie/Google