Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Home Newsletters Next Share

12 pieces of advice from Jeff Bezos, from dealing with failure to shunning the phrase 'work-life balance'

Brittany ChangJul 2, 2021, 18:23 IST

Jeff Bezos.Alex Wong/Getty Images

Bezos will step down as Amazon's CEO on July 5 and will be replaced by Amazon Web Services CEO Andy Jassy.
Bezos founded Amazon 27 years ago, and the company now has a market cap of over $1.73 trillion.
Here's a roundup of Bezos' 12 most notable nuggets of advice from his time as Amazon's CEO.

Failure is important.

Jeff Bezos. Reuters

Work and life shouldn't be a balancing game.

Jeff Bezos. MANDEL NGAN/AFP via Getty Images

Focus your business on what won't change long-term.

Jeff Bezos in 1997. Paul Souders/Getty Images

Business ideas should have some element of risk.

Drew Angerer/Getty Images

"Delight" your customers.

Jeff Bezos. MANDEL NGAN/AFP via Getty Images

Similarly, fear your customers instead of your competition.

Jeff Bezos. Jason Redmond/Redmond

Make key decisions before the afternoon.

Jeff Bezos. Chip Somodevilla/Getty Images

The four key attributes of a "dreamy business."

David McNew/Getty Images

"Create more than you consume."

Jeff Bezos. Neilson Barnard/Getty Images

Maintain individuality.

Jeff Bezos. AP Photo/Charles Krupa

Do more than just discuss financial results and projected outputs.

Jeff Bezos at the Amazon Spheres opening in Seattle in January 2018. REUTERS/Lindsey Wasson

Look long-term instead of striving for instant gratification.

Jeff Bezos. Jason Redmond/Reuters

A day in the life of Google's New Zealand country director, a single mother who oversees more than 1,800 employees and flies to Australia once a month