10 Things in Tech: How to make money on social media, Apple’s AI tax, and ChatGPT helps employees code faster

We made it to the middle of the week, friends. I'm Diamond Naga Siu, and I'm a pretty calm person. I love writing the newsletter, but wanting it to be perfect makes me quite stressed out and anxious sometimes.

This unease is surprisingly common. Almost half of Gen Zers feel that way all or most of the time at work, according to a new study from Deloitte.

My colleague Sawdah Bhaimiya broke down the survey findings. And she highlighted how Gen Zers and millennials are equally struggling to perform to their best abilities.

This is pretty bleak given that we still have full careers ahead of us. So to prevent burnout, I try improving my mental health with work-life boundaries (which Mark Cuban is super into, by the way!)

Now, let's dive into today's tech.

If this was forwarded to you, sign up here. Download Insider's app here.

1. "Microsoft is currently a terrible place to work." Leaked messages revealed that employees are internally expressing their unhappiness over pay cuts and low morale. They're directly questioning executives through a variety of methods.

• Some upset employees have shared their grievances via internal messaging boards. Others have posed anonymous — and pretty pointed — questions during all-hands meetings.
• "Why do they think it's appropriate to screw over their employees like this?" one employee asked. Another wondered what the leadership team planned to do about low morale, while adding that "denial is not a strategy."
• My colleague Ashley Stewart obtained a slew of leaked screenshots that show the internal ire at Microsoft.

Read their angry messages and questions here.

In other news:

2. Insider's annual Seed 100. Serena Williams, Peter Thiel, and other major names made the list of top, early-stage investors. Each has a proven track record of picking startups that become successful. Get the full list here.

3. Apple will make hundreds of millions of dollars from ChatGPT. The iPhone maker isn't a leader in generative AI. But it'll still bring in big bucks from companies like OpenAI by taking 30% of whatever they reap from iOS apps. More on Apple's AI tax here.

4. How to make money on social media with as few as 2,300 followers. Dozens of influencers shared with Insider how they make money from TikTok, Instagram, and YouTube. Check out their top strategies and tips here.

5. Amazon employees are giving up their stock. Stock forfeiture is a hidden metric that reveals turnover rates at companies. It's very high for Amazon. More on the employee exodus index here. Bonus: Amazon employees reportedly plan a one-day walkout in Seattle.

6. Small banks are booming with belief. After Silicon Valley Bank and First Republic both collapsed, many experts thought only big banks could survive. But many entrepreneurs are now forming brand new small banks. Check out the optimistic trend here.

7. Twitter, TikTok, and Facebook/Meta are among the least reputable brands. Meanwhile, the study placed Apple and Amazon near the top. Get the list of most and least reputable brands here. Bonus: Tesla plummeted 50 spots on the reputable brand list.

8. ChatGPT helps employees complete weeks-long coding tasks within days. Freshworks CEO Girish Mathrubootham said the company uses ChatGPT to write code. It's the latest example of how AI is making software development much more efficient. More on the rapidfire coding here.

Odds and ends:

9. Say goodbye to ownership. Companies — think Peloton or Apple — now commonly hold repairs and paid software over people's heads. It prevents them from truly ever owning the devices. More on the growing trend here.

10. The 15 cheapest US cities. These cities (like South Bend, Indiana and Greenville, South Carolina) sit at the intersection of quality and affordability. They boast hiking trails, great schools, and other urban amenities. Get the full list of cities here.

What we're watching today:

• Sony is hosting its PlayStation Showcase today. The event will highlight a variety of games currently in development around the world.
• South Korea is launching its first commercial-grade satellite. It's called the KSLV-2 and carries NEXTSat 2 technology.
• SpaceX is launching a Falcon 9 rocket. It'll carry the Badr 8 satellite for Saudi Arabia.
• Quarterly earnings for Nvidia, Snowflake, and other companies. Keep up with earnings here.
• Happy birthday, Bob Dylan! Hope you find Shelter from the Storm.

Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email dsiu@insider.com or tweet @diamondnagasiu) Edited by Alistair Barr (tweet @alistairmbarr) in San Francisco and Hallam Bullock (tweet @hallam_bullock) in London.