Xiaomi emerges as the world’s second-biggest smartphone brand in August

• Xiaomi has taken the second spot in global smartphone shipments in August 2024.
• This is the first time in three years that Xiaomi has claimed the second spot.
• Apple reported a slowdown in sales in August as it prepared to launch the iPhone 16 in September.

Xiaomi has emerged as the second biggest smartphone brand in the world in August 2024, after a period of three years. The company has beaten Cupertino tech giant Apple to claim the position.

Apple’s sales usually slow down in August as the company launches its new flagship devices in the month of September. This allowed Xiaomi to take the second spot, despite the company’s sales remaining flat month-on-month. August is reportedly the weakest month in any year for Apple.


As per a Counterpoint Research report, Xiaomi has emerged as one of the fastest-growing smartphone brands in 2024. Despite the market slowing down in August, Xiaomi was able to outperform the market.

While even Xiaomi’s sales reported a decline in its key markets, the company was able to offset it by promotions-led growth in Latin America.

“Xiaomi has adopted a leaner product strategy this year, focusing its energies to create one hero model per price band, rather than launching multiple devices in one segment. Besides, it has also re-energized its sales and marketing focus while continuing expansion into newer markets and consolidating its position in existing markets,” said Tarun Pathak, Research Director, Counterpoint Research.

“While entry-to-mid-tier devices continue to show strong performance for Xiaomi, it has also made inroads into the premium segment with foldable and ‘ultra’ devices,” Pathak added.

As per the report, Xiaomi has been able to change its product, sales and channel strategy after a weak performance in 2022 and the first half of 2023.

While Apple took the third spot, Samsung is back on the top, after being dethroned by Apple.


In 2023, Apple had beaten Samsung for the first time to become the top smartphone maker in the world since 2010.

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