Samsung leads the first phase of festive sales with a 20% market share

• This year’s initial festive season has been good for smartphone makers, with an 11% increase in sales.
• Samsung has emerged as the biggest smartphone maker in the first phase, followed by Apple.
• Samsung recorded a 20% market share in the first phase, followed by Apple with a 16% market share.

The festive season is here and e-commerce platforms Amazon, Flipkart and others have started their festive sales, offering devices such as smartphones at a discounted price.

According to a report by Tech Insights, smartphone sales recorded an 11% growth in the first wave of the festive season sales in India between September 26 to October 6.

Among the smartphone makers, Samsung topped the chart with a 20% market share in volume terms during the first phase.

"Samsung led the smartphone sales volume with a 20% market share followed by Apple in the first wave of the festive season," Tech Insight said in a blog.

Apple is also gaining speed in the Indian market, with over 10 lakh iPhones being sold during the 11-day sale period.

The top-selling models for Samsung include the Samsung Galaxy M35, Galaxy S23, Galaxy A14, Galaxy S23 FE and more.

"Samsung was also the main sponsor for sales events on Flipkart and Amazon which also gave it an additional push. Samsung sales in unit terms grew 17% year-on-year in 2024's first wave compared to 2023's first wave," the blog said.

The platform estimates that online sales volume accounted for 78% of the total sales during the phase 1 period. It was driven by online sales festivals like Big Billion Days on Flipkart and The Great Indian Festival on Amazon India while offline sales started to pick momentum with the start of Navratri.

Apple was a surprising second with a 16% market share driven by strong sales of the iPhone 15 which crossed a million mark in 11 days of sales. iPhone 13 followed but the sales gap between iPhone 15 and 13 was significant.

Oppo, OnePlus, Xiaomi, and Realme were also among the top vendors in the first wave of the festive season by volume.

"North region sales were less compared to other region sales due to the importance of Shradh in this region. Also, states like West Bengal and Gujrat experienced better sales compared to other regions given the preparation for the popular Durga Pooja festival in these states," the blog said.

With inputs from agencies.

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