Global smartphone market records 8% growth in Q2 2024, Samsung takes the top spot

• The global smartphone market recorded a growth of 8% in Q2 2024.
• Samsung continued to lead the global smartphone market with 19% market share.
• Apple dominated the market in terms of revenue, with a 42% share in revenue.

The global smartphone market recorded a growth of 8% in Q2 2024, making this the third quarter consecutive quarter to record growth in shipments. In Q2 2024, 289.1 million smartphones were shipped across the world.

According to a report by Counterpoint Research, almost all regions registered growth in Q2 2024, due to improved consumer sentiment and macroeconomic conditions.

“Smartphone shipments registered strong growth as key regions continued on a recovery path. The Caribbean and Latin America (CALA) emerged as the fastest growing region as Chinese OEMs continued their aggressive push helped by increased demand in smaller markets in the region,” said Prachir Singh, Senior Analyst, Counterpoint Research.

Smartphone shipments share

Company	Q2 2024	Q2 2023
Samsung	19%	20%
Apple	16%	17%
Xiaomi	15%	12%
Oppo	9%	10%
Vivo	9%	8%

Source: Counterpoint Research

Samsung continued to lead the global smartphone market, despite a decline in market share. The company recorded a market share of 19% in Q2 2024, down from 20% in Q2 2023. Samsung’s Galaxy A-series recorded strong performance in Q2 2024, followed by the Galaxy S24 series. The company recorded a 16% market share in terms of revenue, down from 17% in Q2 2023.

Apple is second in terms of market share, recording a market share of 16% in Q2 2024, down from 17 % in Q2 2023. Apple recorded a 42% share in overall revenue in Q2 2024, down from 45% in Q2 2023.

“There were worries that iPhone volumes would disappoint after North American carriers reported record low upgrade rates and lower iPhone sales. We estimate Apple iPhone volumes were flat and revenue declined by 1% YoY despite Pro series sales growth. Apple’s China sales was down 6.5%, but it could have been a lot worse. Apple’s China sales improved due to attractive discounts offered during the 618 shopping festival. The outlook for Apple looks solid as there is more supply chain excitement for the upcoming iPhone 16 family and big expectations for Apple Intelligence,” said Jeff Fieldhack, Research Director, Counterpoint Research.

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