Lululemon has a new mirror that's unlike anything we've seen before
Lululemon has two digital community mirrors created by tech company Noble. One is located in its flagship store in Manhattan, the other is in Vancouver.
Lululemon's digital community board is interactive with its concierge service that connects shoppers with places to see, eat, or sweat in the surrounding area. A sales associate can update the mirror with classes, restaurants, and events happening in the community.
These interactive mirrors have five options to choose from: "mirror", "see community events", "find places to sweat", "plan your run", or "view our favorites".
When you tap on the "see community events" tab, the mirror will take you through different exercise classes, mediation practices, community discussions on healthy living, and film screenings happening in the store or in the surrounding area. This mirror is focused on the New York City area.
The "find places to sweat" tab will provide you with a list of yoga, spinning, HIIT, or Pilates classes, as well as general fitness boutiques in the area to explore and attend.
The "plan my run" tab provides a list of running routes in the area that you can explore if you seek a new place to run.
The mirror will give the distance, elevation, and a description of the scenery of the route. It will even suggest a convenient place to eat in the area where you decide to run.
The "view our favorites" tab provides a list of Lululemon suggestions on what to eat or see in the area — giving you the exact location and times of operation. The concierge team gathered these suggestions by talking with people in the community about places they enjoy.
Some of Lululemon's favorite places in Manhattan include the High Line, Empire State Building, and Eataly.
Interactive mirrors are beginning to pop up in most retail locations. While Ralph Lauren's mirror is focused on the individual shopper, Lululemon's is focused on submerging the consumer in the community.
The digital community board and concierge service at Lululemon's flagship store is in a testing phase of use. Positive feedback from this retail service will most likely extend these store amenities to other locations.
I really enjoyed using the interactive mirror at Lululemon's flagship store. Because I'm new to New York City, this is a great way for me to explore different places in the area to eat and exercise. My favorite feature is the suggested running paths tab because I'm always looking for different routes to run in the congested concrete jungle. Smart mirrors like these are shaping the way we shop — enhancing the consumer experience.
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