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Realme laptop launch imminent in India — teaser shows MacBook like finish

Jun 9, 2021, 18:42 IST
Twitter
  • Realme CEO teases the first glimpse of the upcoming laptop.
  • The company has been working on its laptop launch for quite some time.
  • The laptop’s finish resembles that of the Apple MacBook.
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Realme’s chief executive officer (CEO) Madhav Sheth has teased the company's upcoming device on Twitter. This time, though, the product is not a smartphone, but a Realme laptop. Sheth has shared a glimpse of the laptop with a cryptic message that translates to "Hello World!". We cannot confirm whether the laptop teased is actually the upcoming model, but it's evident that the company is entering the laptop category in India.



The Chinese brand, owned by BBK Electronics, is not the first one to enter the laptop market after having a successful run with its smartphones. Realme did not just opt for a Xiaomi-like strategy for smartphones, but has also been competing in other categories too. Xiaomi launched its first laptop around the same time last year, and now it's time for Realme to join the club.

Realme has been working on launching its laptop in India for a while. In May, it started a questionnaire on its forum asking its customers and community members about their preferences for a laptop. Realme has asked people if they are planning on buying a new laptop in the next three months.

Going by the image shared by Sheth, the finish of the laptop looks oddly similar to that of Apple MacBooks. He has also asked his followers to guess the name of the upcoming product. In January, tipster Mukul Sharma also claimed that Realme laptops could be launched around June.

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Realme's timing to launch a laptop might have come a little late, but the laptop market is still hot as remote working and online schooling are still here to stay. So, the demand for laptops is unlikely to settle down anytime soon. The laptop market has seen a considerable increase in the number of units shipped since the pandemic has hit.


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